Tonight I attended the Fashion 2.0 New York Fashion Week Kick Off Reception held at the Audrey Lounge at the W Hotel in midtown. Sponsored by the Style Coalition and ideeli, fashionistas, journalists, bloggers, designers, photographers and other industry professionals all sipped champagne to toast to the week ahead of us.
Business cards in hand, everyone seemed to have the same agenda in mind: networking. I met some bloggers who I've been following on twitter and admiring for quite some time along with some powerful people in social media and a jewelry designer, Wendy Culpepper, who's done accessories for many fashion shows including Rag and Bone and Abaete in the past.
The Style Coalition and ideeli held a "Fashion Trivia" session, in which ideeli donated two gorgeous clutches and a pair of Marc Jacobs sunglasses to the winners. I wasn't quick enough with my answers, but I did learn that New York Fashion Week attracts over 116,000 people to NYC per season! No one at the party guessed that number.
As I was leaving, I was handed a gift bag with a $25 gift certificate to ideeli, beauty products from Aveeno, John Frieda, The Body Shop and Vichy, a gift card for a private training session at the David Barton Gym and my favorite, Pop Chips! Cheers to tomorrow's day at the tents!