Rachel Zoe Talks New Lipstick Line, Exude

Last week I attended an event for Rachel Zoe's new lipstick line, Exude, and had a few minutes to chat with the stylist about her involvement with the collection. Described as a "modern take on a classic lipstick," Exude is a collection of nine lip creams and five glosses that roll up like a regular lipstick, but seep through a clear tube on top for pigment application. Β You get the sexiness of applying a lipstick, without the mess of it melting in your purse or becoming deformed as you apply and reapply. Β Check out what Rachel had to say after the jump (video):