It seemed for a second that Maybelline was about to steal MAC's well-known spotlight by becoming the official cosmetic sponsor of Mercedes-Benz Fashion Week for the next two years, but I should have known better. MAC has announced that they will be partnering with Milk Studios at least for the upcoming Spring 2010 season.
Located in the Meatpacking District, Milk Studios and MAC will be hosting designers for free in comparison to Bryant Park's minimum fee of $25,000. Twenty-five to thirty shows are expected to take place including top designers Preen and ThreeAsFour.
The New York Times reports that John Demsey, the Estee Lauder group president who oversees MAC describes the collaboration as a way to "create a space for emerging and international designers at a time when they need more corporate support."
Since MAC has been such a huge partner for Mercedes-Benz Fashion Week for the past five years, the question now is how much will MAC at Milk compete?
Congratulations to both MAC and Maybelline! Let the shows begin!