Now, being that I only have about 13K Instagram followers, I'm not one to give advice on how to grow your audience. However, I will tell you that ever since I started strategically using the platform about a month ago (I know, it's about time), I've noticed a spike in my following and engagement so I thought I'd share a few tricks with you.
Create a content calendar
You need to have strategy behind what you post. Create a content calendar at least a week out (I like to focus monthly so it aligns with my blog). This way, you can spend time shooting exactly what you need and have a nice mix.
#MyFitnessJourney does so much better that #FitSpo for me. I've been testing hashtags in the beauty, wellness and inspiration space and while sometimes I use all of them (guilty), I'm beginning to learn which ones attract the right audience to my content.
Test the timing of your posts
I've been following these guidelines for the best times to post on Instagram and have been trying to stick to it.
Engage, engage, engage
I was simply using Instagram to follow my friends and some industry experts, and never truly paid attention to anyone else's content. In the beginning of the new year, I decided to step up my game and actually put some effort into it. The trick is, you need to search through hashtags you use for like minded people, follow them and engage with them. That way, they end up finding you and sometimes following you back, liking and commenting on your posts. It takes time, but is well worth it if you're trying to grow your Instagram account for business purposes.
There's a company called River, which is an Instagram engagement tool, that'll do this on your behalf for a monthly fee. They offer several packages, but the Manage Package is the most comprehensive as it likes, follows and comments on your behalf 24/7 (like a personal assistant). Since engagement with like-minded people is the best way to grow your Instagram following, this is super important and helpful. I was impressed when learning about River, simply because they don't use bots , but pride themselves in engaging with only real accounts. You select hashtags for the company to focus on and they get to work. It's that simple. On Instagram and in life, it's about real love!
If you've been following my Instagram lately, you'll notice I've been posting a ton more fitness based images than beauty. You guys are liking them so much more than any of my other content! If you pay close attention to your engagement and understand who your followers are, you'll be able to deliver content that's on-brand for you, yet created for them.